Creative Agency: The Gamification Lab  

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Drop-in recruitment session: Monday 8 February, 5 - 6pm, followed by a full agency session 6-8pm

Until Monday 25 April 2016

Following the launch of successful projects #ShoutAboutBrum and Forge magazine, mac Birmingham’s Next Gen Creative Agency are looking for young people to take part in the next phase of the project.

The project is an opportunity to collaborate with Birmingham's best creative and cultural organisations and develop ways to promote and communicate what they do. For this third phase, project members will learn all about gamification techniques - an exciting way of motivating people to engage with new cultural experiences. No tech or programming knowledge is needed - the Gamification Lab will explore both digital and nondigital applications of gamification.

Learn New Skills

Led by freelance cultural project manager and arts marketer Kate Andrews you will learn new skills in collaboration, teamwork, creative communications, project management and gamification theory. We are looking for 16 - 24yr olds with a passion for creativity to get involved, no technical knowledge is required.

About Gamification

Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve different sorts of goals, anything from fitness to shopping. Gamification uses elements such as badges and point rewards, competition and leaderboards and collaboration with others. Gamification is currently being used by large companies such as Nike, who encourages users to lead more active lifestyles using the Nike+ application, and Starbucks allowing customers to collect gold stars via an app to gain special ‘perks’. Gamification has application across the work, education and health sectors - along with countless other real world applications - without users necessarily realising they are ‘playing games.’

Using gamification to encourage engagement in the arts is a relatively new concept so this project will give participants the opportunity to test out new ideas and to work with some of Birmingham's best arts organisations. 

Take Part

Take Part

If you are 16 - 24 and want to get involved with the project or find out more, come along to the recruitment session 5-6pm on Monday 8 February, or get in touch with the Next Gen team:

From there a group will be selected to take part in the programme, with meetings commencing weekly on Monday evenings until the end of April.

The Gamification Lab Application Form 2015/2016