With an upcoming election next week, mac birmingham unveils its manifesto for the future. Coinciding with the fifth anniversary of its redevelopment and with record visits of over 4.5m to date, mac’s mission: to make art an important part of people’s lives, forms the cornerstone of its pledges. This, alongside its continued commitment to offering high quality artistic work and opportunities that engage and entertain young and older alike. The manifesto also celebrates mac’s achievements, which includes doubling the number of annual visits since 2010, achieving 1m visits in 2014/15, being one of the first to offer regular relaxed performances and screenings in Birmingham, combined with offer of varied arts programming that reflects the diverse communities on its doorstep.
With the manifestos of all the major parties now published, each pledging varying degrees of recognition and support for the arts, mac’s proposition is unfailing. mac's priority to continue to engage children and young people to become the artists and audiences of the present and future sits alongside a pledge that wealth should not entitle anyone to greater access to art. It’s commitment to offering year-round free exhibitions and events combined with a subsidised programme of creative learning courses, funded in part through public investment, enables visitors to develop their own creativity.
As a thriving charity and business, mac’s impact on public investment within the city of Birmingham is important. Employing over 200 staff, and a Living Wage employer by choice not by rule, mac contributes over £13m to the local economy. With an aspiration to become a 100% sustainable business, mac continues to implement environmental measures to improve its efficiency as an organisation.
Dorothy Wilson, Chief Executive and Artistic Director at mac birmingham said: ‘mac’s community - visitors, audiences, artists, employees, supporters and volunteers, all work in partnership to offer Birmingham a unique arts environment that is loved and respected. While the future of the UK is being decided at the polls, mac will continue to deliver an artistic experience that nurtures new and existing talent and offers a pathway to creative experiences for young and older, regardless of income. This will continue to be mac’s pledge now and into the future.’
To see mac’s manifesto in full see below.
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'....While the future of the UK is being decided at the polls, mac will continue to deliver an artistic experience that nurtures new and existing talent and offers a pathway to creative experiences for young and older, regardless of income. This will continue to be mac’s pledge now and into the future.’