Car park

During the summer months please allow more time for travel as the car park will be very busy due to good weather, events in the park and cricket matches.

News

VisitEngland highlights increased visit figures for mac birmingham in 2014

This August, VisitEngland’s latest Annual Attractions Survey* highlights mac birmingham’s  upsurge in visit numbers in 2014. Within the
free attractions category, mac enjoyed an increase of 12%, with 996,523 visits, ranking second only to new entry, The Library of Birmingham. Nationally, mac remains within the free attractions top 20, positioned 15th - the only arts centre ranked.

According to VisitEngland visits to West Midland attractions saw an increase of 5%, in addition, free attraction visits were up 4% overall. Across the country the most visited free attractions included: The Library of Birmingham, Brighton Pier, Ashmolean Museum and Avenham and Miller Park in the North West.

Reflecting on mac’s increase, Dorothy Wilson MBE, Artistic Director and CEO said: “We’re very pleased with the increase in visitor numbers at mac. Our aim is to continue this growth by removing barriers which may deter individuals from accessing arts activity. We work hard to offer a programme of events and activities throughout the year, many of which are free and in some cases supported by partners including players of the People’s Postcode Lottery.  The fact that we are seeing a record number of visits is testament to loyalty from local communities, support from our partners and  the hard work of mac staff.”

VisitEngland, Chief Executive James Berresford, said: “It is wonderful that attractions across the country are experiencing an increase in visitor numbers and the benefits are being felt across regions. We know that England has a fantastic range of unique and outstanding product, which generate high levels of satisfaction for visitors. Our attractions are core to England’s tourism offer; contributing to economic growth and employment and we are fortunate to have such a wonderful and wide variety available to suit all visitors”.

Tourism Minister Tracey Crouch added: “I'm delighted that more visitors are enjoying England's world-class attractions, especially after English tourism experienced a record-breaking start to the year. I'm looking forward to working with the tourism industry to build on this success with the government's new five point plan for tourism - which aims to attract even more tourists to experience our amazing attractions, create great careers, and help local economic growth."

Dowload the full press from Visit England here (PDF, 339KB)

For press enquiries please call Marcia Springer, Senior Marketing and Communications Officer at mac birmingham on 0121 446 3237.

To contact VisitEngland, please call Kaye Woodhouse Tel: 0207 578 1244. Email: kaye.woodhouse@visitengland.org M: 07855 962 940 or Angelah Sparg, Head of Corporate Communications Tel: T: 0207 578 1482 | M: 07917 183 668, Email: angelah.sparg@visitengland.org or or website:www.visitengland.com/biz

“We’re very pleased with the increase in visitor numbers at mac. Our aim is to continue this growth by removing barriers which may deter individuals from accessing arts activity. We work hard to offer a programme of events and activities throughout the year, many of which are free and in some cases supported by partners including players of the People’s Postcode Lottery.  The fact that we are seeing a record number of visits is testament to loyalty from local communities, support from our partners and  the hard work of mac staff.”

Dorothy Wilson MBE, Artistic Director and CEO, mac birmingham

“It is wonderful that attractions across the country are experiencing an increase in visitor numbers and the benefits are being felt across regions. We know that England has a fantastic range of unique and outstanding product, which generate high levels of satisfaction for visitors. Our attractions are core to England’s tourism offer; contributing to economic growth and employment and we are fortunate to have such a wonderful and wide variety available to suit all visitors”.

James Berresford, Chief Executive, VisitEngland