News

mac most visited free attraction in the West Midlands 2015 - according to VisitEngland survey

Mon 15 August 2016

mac birmingham regained its position as the most visited free attraction in the West Midlands and 14th nationally in the recent VisitEngland survey this month (August), with a footfall of just over 1 million visits in 2015. This, amid increased visitor footfall of 6% across the West Midlands generally.

Nationally, mac and Birmingham Museum and Art Gallery (placed 15th) were the only Birmingham and West Midlands based free attractions included in the national top twenty, which includes the British Museum (1st), National Gallery (2nd) and Tate Britain (12th).

Dorothy Wilson, Chief Executive and Artistic Director of mac birmingham said: ‘When we re-opened to the public six years ago, our intention was to make art as open and accessible to as many people as possible, especially operating in one of Europe’s youngest and most diverse cities. Our visitor figures prove that the region has embraced mac as an important part of their cultural life’

Emma Gray, Director of Marketing and Communications at Visit Birmingham added: 'More people than ever are being drawn to the West Midlands to discover what the area’s many tourist attractions have to offer them.

“Whether it’s heritage, cultural, sporting or family venues, this latest VisitEngland report is further proof that the region is becoming an increasingly popular choice for visitors. It echoes our own data, which shows that Birmingham alone has enjoyed a 17% increase in tourists since 2010, resulting in an overall visitor economy worth £6.2 billion last year.’

To see the VisitEngland survey in full visit here. To see data regarding West Midland free attractions see here.

mac offers free events and activities funded in part by the People's Postcode Lottery alongside a host of creative learning courses, theatre, music and dance performances in addition to free exhibitions, room hire, craft and food markets.

For press enquiries please contact Senior Communications Manager, Marcia Springer at marcia.springer@macbirmingham.co.uk or telephone 0121 446 3237.

When we re-opened to the public six years ago, our intention was to make art as open and accessible to as many people as possible, especially operating in one of Europe’s youngest and most diverse cities. Our visitor figures prove that the region has embraced mac as an important part of their cultural life.’

Dorothy Wilson, mac CEO and Artistic Director

More people than ever are being drawn to the West Midlands to discover what the area’s many tourist attractions have to offer them. Whether it’s heritage, cultural, sporting or family venues, this latest VisitEngland report is further proof that the region is becoming an increasingly popular choice for visitors. It echoes our own data, which shows that Birmingham alone has enjoyed a 17% increase in tourists since 2010, resulting in an overall visitor economy worth £6.2 billion last year.’

Emma Gray, Director of Marketing and Communications at Visit Birmingham