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News

mac Gift a Ticket campaign generates over 150 free tickets

This Christmas mac’s Gift a Ticket campaign aims to offer 200 free tickets to its Christmas show The Bear. With over 150 tickets donated so far, the campaign will offer children facing challenging circumstances the opportunity to enjoy this enchanting show, which incorporates live music and puppetry. Each customer booking tickets for The Bear, has been asked to make a special donation to mac’s Gift a Ticket campaign, which has been matched by a generous legacy left by Betty Richmond, a mac supporter, who enjoyed bringing her grandchildren to the venue. Working in partnership with local community organisations, the distribution of tickets has begun with children soon to enjoy the production.

Betty Richmond’s daughter Sophia said: ‘We are so proud that Mum's legacy lives on in such a positive way. As an ex-teacher Mum would love that children who might not otherwise have the opportunity, get to share in such a magical experience! We will be taking her grandchildren to see The Bear and we hope local people will continue to support mac’s campaign so that even more children can enjoy this enchanting production this Christmas.’

With dazzling puppetry, delicious music, dreamy storytelling, and dozens of laughs, The Bear, which runs from 5th to 31st December, is an unforgettable experience for the whole family and a perfect introduction to theatre for little people. To familiarise young audiences with the performance, mac will be offering free story readings from the cast with the opportunity to meet the bear, in addition to creative drop-in sessions. At mac’s 6pm shows children are encouraged to come in their pyjama’s, bring their teddies and snuggle up with milk and cookies.

Pins and Needles have teamed up with Puppet Director Finn Caldwell (The Elephantom and War Horse) and Puppet Designer Samuel Wyer (Alice’s Adventures Underground) to bring to life a large scale, mischievous polar bear puppet. The Bear is directed by Emma Earle (Co-Artistic Director of Pins and Needles and Director of critically acclaimed immersive children’s show Adventures In Wonderland) and Hal Chambers (Artistic Director of children’s theatre company Tucked In). The set and costume design is by Zoe Squire (Co-Artistic Director of Pins and Needles). Following their successful collaboration on Father Christmas, Pins and Needles have again teamed up with Composer and Lyricist Lucy Rivers (Little Sure Shot).

For businesses and Individuals who would like donate to mac’s Gift a Ticket campaign please visit: For businesses and Individuals who would like donate to mac’s Gift a Ticket campaign please visit here or contact Nicola Saunders, Fundraising Manager at nicola.saunders@macbirmingham.co.uk.

For press enquiries please contact Marcia Springer, Senior Communications Manager on 0121 446 3237 or email marcia.springer@macbirmingham.co.uk

We are so proud that Mum's legacy lives on in such a positive way. As an ex-teacher Mum would love that children who might not otherwise have the opportunity, get to share in such a magical experience! We will be taking her grandchildren to see The Bear and we hope local people will continue to support mac’s campaign so that even more children can enjoy this enchanting production this Christmas.’

Sophia (daughter of Betty Richmond, mac legacy donor)