Corporate Giving

Corporate Giving

Partner with MAC: Make a Creative Difference in Birmingham

Inspire communities. Engage audiences. Power the arts.

Midlands Arts Centre (MAC) is one of the UK’s most vibrant and inclusive creative hubs — and we’re inviting businesses of all sizes to be part of our story. Located in the heart of Cannon Hill Park, with an annual footfall of over 900,000 visitors, MAC offers a unique opportunity to connect with diverse audiences through high-impact exhibitions, ground-breaking performances, and community-led projects.

We believe partnerships work best when they’re built on shared purpose. Whether you're a local start-up or a national organisation, your support can help us continue to deliver exceptional art, inclusive learning programmes, and vital cultural access — while aligning your business with creativity, innovation and community impact.

Why Partner with MAC?

1. You’ll be supporting world-class, accessible culture
MAC presents a year-round programme of bold exhibitions, contemporary performance, independent cinema, and family-friendly experiences — much of it free to the public. Your support helps us keep art accessible to all.

2. You’ll be backing a centre of community impact
From free workshops for young people, to artist development and outreach with underserved groups, MAC plays a vital role in tackling inequality and bringing people together through creativity. Your partnership powers that work.

3. You’ll reach thousands of engaged and diverse audiences
With over 900,000 visits each year, MAC offers exceptional visibility and brand alignment with a wide demographic — including families, students, creative professionals and local residents.

4. You’ll strengthen your CSR and ESG credentials
In today’s climate, customers, employees, and stakeholders expect businesses to do more than make a profit. They want to see purpose in action. Supporting MAC demonstrates real commitment to cultural access, education, and place-making in one of the UK’s most dynamic and diverse cities.

How You Can Get Involved

Whether you're looking to give back, boost brand awareness, or meaningfully engage your team, we’ll work with you to shape a partnership that fits your goals and budget. Opportunities include:

  • Corporate donations or sponsorships

  • Support for specific exhibitions or creative learning programmes

  • In-kind or pro bono support (e.g. skills, equipment, venue hire)

  • Team volunteering or workplace giving schemes

  • Naming opportunities or bespoke recognition

No matter your level of support, we’ll ensure your impact is felt - by our audiences, visitors, and artists we nurture every day.

Let’s Start the Conversation

We’d love to explore what we can build together.
If your organisation is interested in partnering with MAC, get in touch with Sally Pennington, Sally.pennington@macbirmingham.co.uk to start the conversation.

Together, we can shape a more creative, connected, and equitable future - right here in Birmingham.