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Inside gallery space with pale blue walls and a wooden flooring. On the left three outfits are on display, the back wall features miscellaneous artworks themed around sustainability.
Waste Age exhibition, Midlands Arts Centre Credit: Tegen Kimbley 2024
A group of children are doing gardening on the right, next to a lavender bush. On the left, their parents stand and watch.
Green Futures Workshop Credit: Will Pace

MAC’s Sustainability season is in full swing after a lively and successful Big Green Weekender and launch of new exhibition Waste Age: What can design do?. Marketing intern Heidi Downing joined the team in the lead up to these events and now reflects on the impact of these experiences.

I joined MAC a few months ago and have been working on the promotion of Sustainability season as part of my internship. With the recent launch of Waste Age leading into this year’s Big Green Weekender, it has been both exciting and rewarding to share these events with the public and wider community.

On Friday 25 October, Waste Age: What can design do? arrived at our galleries. Throughout the day, staff were given a tour around the exhibition, which offered them an insightful introduction to the artworks, as well as a chance to hear about a range of environmentally friendly initiatives in place – for example, MAC’s collaboration with Dual Works on the display plinths. From startling statistics to immersive infographics, the artwork will enlighten you, challenge you, and most importantly make you reflect. Don’t miss out on the unique chance to experience MAC’s first collaboration with the Design Museum in a cost-effective way through MAC’s pay what you choose ticket model.

MAC’s Big Green Weekender, previously known as ‘EcoFest’, celebrated its seventh year this October. This annual event hosted by MAC welcomed countless visitors to our venue through stalls, performances, workshops and more. Whilst attending Big Green Saturday, I was particularly drawn to Highly Sprung’s expressive outdoor performance, CastAway, which incorporated aerial theatre and created a visual spectacle of high physicality whilst delving into themes of consumerism and plastic waste. Another enjoyable experience was participating in Fruit & Nut Village’s Seed Planting workshop, where knowledgeable members of staff guided visitors through interactive propagation activities.

I have learnt so much from all my colleagues at MAC as well as gaining further perspective on the multitude of ways an arts organisation interacts with and approaches the concept of sustainability.