Expanding the Frame Marketing Intern
Expanding the Frame Marketing Intern
We are looking for a creative and innovative marketing intern to work on Expanding the Frame, starting in February 2025.
Expanding the Frame is MAC's three-year project that seeks to significantly improve access to cinema for disabled audiences in the West Midlands. It is supported by Film Hub Midlands.
MAC is delivering a programme of screenings and events to ensure that disabled people can experience film in an accessible environment, as well as seeing themselves reflected on screen.
| Role | Expanding the Frame Marketing Intern |
|---|---|
| Reports to | Head of Marketing and Cinema Producer |
| Location | Cannon Hill Park, Birmingham, B12 9QH |
| Salary | £2,730 for 26 days (2 days per week) |
For this role, we welcome applications from people with lived experience of disability and/or long term health conditions, as part our commitment to diversity and inclusion within MAC’s workforce, as well as a key part of our mission and values and the key objectives of Expanding the Frame.
Internship details
Purpose of the post
- To support the overall aims and objectives of MAC’s Expanding the Frame (ETF) project, specifically in relation to marketing and audience development
- To identify new audiences and develop relationships with relevant partner organisations and key community contacts to support engagement with the project
- To support and deliver promotion for ETF programme and related events
- To develop and deliver surveys for ETF attendees and analyse the resulting data with a view to informing future ways of working
Key responsibilities
To work with MAC's Marketing Team and Cinema Producer to actively support the main aims of ETF.
- Researching new ways of reaching target audiences for the ETF programme – this could be through making connections with specific industry and community contacts, networks or collaborations or through identifying effective online platforms
- To deliver appealing, high-quality marketing campaigns (in line with current best practice around accessibility) to increase the profile of ETF among relevant local and regional audiences, with the ultimate aim of measurably increasing audience engagement
- To create promotional content for MAC’s website, social media and other digital channels in line with current best practice around accessibility
- To create and deliver cinema audience surveys in appropriate formats, analysing the key findings of the surveys to guide and inform future strategy
- To undertake any other duties that may be required from this post
Person specification
A person specification describes the areas of knowledge, skills and experience a person should possess in order to take up the post.
Essential
- An understanding and commitment to MAC’s mission and values
- A passion for the arts and a commitment to developing arts marketing experience
- Experience of developing and delivering targeted marketing and audience development campaigns
- An analytical approach to data and research
- An ability to schedule, prioritise and complete work within deadlines
- A positive approach to working flexibly both individually and as part of a busy team
- A creative and innovative mind-set and approach to problem solving
Desirable
- A good knowledge of the UK cinema sector and key organisations
- Previous experience in a similar role or organisation
- Strong attention to detail
Please find the application form here.
We don’t mind how you respond. In writing you are welcome to complete the linked Google form, but if you’d be more comfortable using audio or video then we are happy with that. Please get in touch with us to discuss via either emailing [email protected] or calling 0121 446 3255.
Please note that all applications are anonymised during the shortlisting stage. Any attached CVs will not be used at the shortlisting stage, so please ensure you complete the application fully and include all of your experiences, qualifications and any skills you have that would help us when considering you for this role.
How to apply
Deadline
All applications must be received no later than middayMonday 6 January 2025.
Late applications will not be considered.
Short-listing
Shortlisted candidates will be informed at the latest by Wednesday 8 January 2025.
Interviews
Shortlisted candidates will be invited to interview on Thursday 16 January 2025.
Online information session
If you would like to find out more, we invite you to join members of our team for an online information session Tuesday 10 December at 5:30pm.
They will talk about the role, what a work week may entail and other events and duties the role will engage with.
At the end of the session, there will be an opportunity for questions.
Sign Up for Our Online Information Session
Equal opportunities and diversity
All staff are expected to further, promote, and ensure the implementation of MAC’s equal opportunities policies.
Our commitment to diversity and equality is a long-standing one. Our aim is to ensure that MAC’s work draws on and reflects the full range of backgrounds and perspectives to be found in the communities we serve.
Our ambition is that the leadership and workforce is more reflective of the diversity of contemporary England. We are particularly interested in receiving applications from people of all cultures and ethnicities, including those that may experience racism in our society, those with LGBTQ+ identities, neurodivergent and/or d/Deaf and disabled and those that have experienced socio and economic barriers.
Expanding the Frame is made possible by the generosity of Film Hub Midlands.
The project is also kindly supported by Mr Geoff Poole, in loving memory of Mrs Carol Poole.
