Name a Seat

A young boy sat in a smiling woman's lap looking upward
Touchscreen Credit: Will Pace 2023

Name a Seat at MAC – Celebrate Stories that Matter

Mark a moment. Honour a memory. Share the love of creativity.

For over 60 years, Midlands Arts Centre has been a place where powerful performances, unforgettable films, and life-changing ideas have come to life — but the most meaningful moments often happen in the audience. A first date. A child’s first play. A shared laugh. A spark of inspiration.

Now, you can celebrate your connection to MAC — and help secure its future — by naming a seat in one of our iconic venues: the Cinema, The Hexagon, or The Theatre.

From just £250 for 10 years, your personalised dedication becomes part of our creative home, supporting the next generation of artists, audiences, and unforgettable experiences.

What your seat dedication includes:

  • A bespoke plaque with your chosen inscription (up to 10 words)

  • 10 years of recognition in your selected venue

  • A commemorative certificate and the chance to take a photo with your named seat

Whether it’s “For Mum, who loved every standing ovation” or “To our first film, and the life we built after,” your seat tells a story — and helps us tell thousands more.

Every seat supports our mission

Your donation helps keep MAC open and accessible to everyone. It directly supports our work with young people, emerging artists, and communities who face barriers to creativity.

Choose your seat. Make your mark. Be part of MAC’s story.

MAC Cinema has always been a constant for us, whatever life has thrown our way. For Jérôme's 50th, I chose to name the seats we often sit in. Since we're moving to France later this year, I wanted to support MAC and mark our time there... It's nice to know our presence will still be there, even if we're far away.

Matthew, Cinema seat B9